Potential reasons for low social media engagement
As a business owner, you’re seeking as much social media engagement as you can get. It’s not just about presenting information to your audience. You want them to share your posts, comment on your updates and even contact your company through your social media profile to ask questions or place orders.
After all, social media gives you unprecedented access to an enormous potential audience. The more engagement you can get from the audience, the larger your online influence will become and the more sales you will make. So why is it that you’re not getting this level of engagement? What types of things could you be doing wrong that, when corrected, could lead to better results? Let’s take a look at a few examples below.
A conflict between the content and the audience
It’s very important to create the type of content that your audience likes to engage with. For this, you need to know exactly who that audience is. How old are they? What are they looking for? What do they tend to share most often? The answer is going to be different for every brand. Some use humor, some use viral videos and some just use more professional content like commercials and ads. It all depends on your specific audience, but presenting them with the wrong type of content can certainly keep the engagement low.
Not engaging with that audience yourself
One of the best things you can do is to be active on social media. Respond to people’s questions and comments. Even simply clicking that you like certain comments can be helpful. Consumers view social media as a means of communication. If you just post and never respond, they will lose interest much more quickly than if they feel like there is an active dialogue going both directions.
Not posting often enough
You don’t want to post so much content that your audience begins to consider it spam and unfollows your social media profile. But you also don’t want to post so infrequently that you never build up any momentum. It’s best to post content on a consistent schedule and to stick to it on a long-term basis. That’s how you get increased engagement over time.
Have you been having trouble getting what you’re looking for out of your social media profiles? Are you looking to grow your business and thinking about using online content as a tactic to do so? Don’t hesitate to get in touch with us at Content Customs,, where we can help every step of the way.