3 things people always get wrong with web content

It is very important to have effective web content, which can increase dwell time on your webpages, increase conversion rates, and help you get the results you are looking for. In the modern era, every business has a website, so business owners understand that web content is a crucial part of their marketing and sales efforts. However, there are still some consistent mistakes that people tend to make with their web content, which can undercut its performance.

To get more out of your website, it is important to carefully consider what types of errors may be present so you can avoid them or correct them and seek better results moving forward. Our team can help here at Content Customs. Below are three mistakes we see often.

Refusing to refresh the content

First and foremost, many people publish their web content and then forget about it, assuming that it will work forever. In reality, content may underperform or become outdated over time. In some cases, it may need to be removed or replaced.

More often, however, it is best to refresh existing content. The information may still be valuable, but updating it with relevant keywords and information your target audience is searching for can help the page perform better. If you have webpages that were written more than 12 months ago, it may be a good idea to review their performance and consider updating them to ensure they remain relevant.

Using long-form web content when short-form is better

There is often a push and pull between long-form content and short-form content. Generally speaking, long-form content can be helpful for search engine optimization because it allows you to include more information and naturally incorporate more keywords, which can help a page rank higher.

However, when you consider how your target audience actually reads online, shorter content is often more effective. It needs to be clear, concise, and engaging. Breaking up content with visuals, page breaks, subheaders, and other formatting elements can improve readability. People frequently scan content quickly, so writing that is direct and to the point can have a greater impact. The key is finding the right balance between search engine optimization and writing for your target audience.

Using too many keywords

Keywords are important for SEO, but some people assume that more keywords are always better. That is not necessarily true.

Using too many keywords can overwhelm the reader by repeating the same terms over and over again. This can feel spam-like and inauthentic, and it does not read naturally. Ideally, your website content should connect with your audience, whether the tone is professional or conversational. When too many sentences appear to be written only to target specific keywords, it disrupts the reading experience. This can make visitors less likely to trust your website, even if the content does include useful information.

Addressing your content this year

As 2026 continues, you may be considering how to get more out of your web content. You may be concerned that your website is underperforming. Our team at Content Customs can help you get back on track. Reach out to learn more about the options available and how we can help.