FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
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Search Engines Reveal Top Searches of 2015
Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and
5 Common On-Page SEO Problems (And Why You Might Ignore Them)
On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but they typically tend to provide an improved user experience as well.
Will a New Facebook Video Feature Finally Compete with YouTube?
Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.
Twitter May Drop 140-Character Limit
Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter.
Survey Says Content Creation is the Most Effective SEO Strategy
Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.
Facebook Surpasses Google As Leading Traffic Source to Media Sites
You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren’t just casually or accidentally arriving at your site – they’re already interested or engaged with your content or products.
Will Windows 10 Boost Bing’s Search Market Share?
Do any SEOs concentrate on search engines other than Google? While many would argue that it’s important, trying to optimize specifically for Yahoo or Bing doesn’t seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.
7 Steps For Optimizing Images
Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.