6. Blog grid - background overlap

Sep22026

Conflicting claims about AI tools using markdown files

September 2, 2026

Markdown files are designed around AI crawlers. Rather than being focused on just the human reader, these files are created with certain signals for machine reading. Things like JavaScript and CSS are often removed. This can make a markdown file much different than a traditional HTML file. The goal is that it will be easier for AI bots to read the site and consider the information, which should theoretically help to improve AI citations for companies that are using these specific markdown files.

Aug262026

Content Creation & Marketing Design & Development SEO & Marketing Strategies

3 web content tactics to increase dwell times

August 26, 2026

Dwell times can directly correlate to more conversions and sales. If your target audience is spending a significant amount of time on your site, you know that it is working. You have a greater chance to educate them about your products and services. They are clearly interested in what your company has to offer, so there is a greater likelihood that they will make a purchase–or at least take other proactive steps, like signing up for a newsletter.

Aug192026

Content Creation & Marketing Design & Development SEO & Marketing Strategies

Why active voice works best in a call to action

August 19, 2026

Active voice works best in many types of writing. It is punchy and to the point. It reads well for the audience. Active voice promotes short sentences that are easier to digest.

Aug122026

Content Creation & Marketing Design & Development SEO & Marketing Strategies

Potential red flags in a website analysis

August 12, 2026

Here at Content Customs, we offer a wide range of services to help you get the most out of your website. One of these services is a website analysis, where we can go over your existing site and identify ways to help you improve. This is often the first step toward determining which services would be best for you, with options like content creation, search engine optimization, email marketing, social media marketing and much more.

Aug52026

Content Creation & Marketing Design & Development

Do follow-up emails work?

August 5, 2026

Yes, follow-up emails work, and they can be a viable part of your email marketing strategy. Often, you can increase your response rates and have more meaningful interactions with customers if you follow up after the initial email.

Jul292026

Content Creation & Marketing Design & Development

What are the ‘signposts’ in your online content?

July 29, 2026

You are likely well aware that many readers scan content. When they navigate to your page, they do not just start reading from the beginning and continue through to the end. Even if you have written valuable content that contains a lot of useful information, they are likely going to scan first.