A new report published by Nielsen, analyzing the various ad types, indicates that while newer types of advertising are gaining trust among consumers, the most trusted form of advertising of all time is still the original – word-of-mouth. A total of 84% of respondents polled in the Nielsen survey stated that they most trust a recommendation provided by an individual that they actually know, up from 78% in 2007.
When you’re thinking about a place to have dinner, you often imagine what you want to eat as opposed to where you want to eat. However, except for more generalized classifications like “Italian” or “Chinese” or “seafood,” there hasn’t really been a great way to search for specific dishes – say, “chicken and sausage paella” or “Beef Wellington.”
Matt Cutts, chief of search spam at Google, is back with a new video in a series in which he answers questions from SEOs, web developers and site owners looking for clarification on exactly what Google does and doesn’t want to see when assigning ranking to a web page.
During a special live event yesterday in Cupertino, Apple unveiled the two latest additions to its iPhone lineup. Tech junkies will be most excited about the high-end iPhone 5S, while smartphone newcomers and those looking to save a few extra bucks will likely turn their attention to the Apple iPhone 5C.
A news item published on Marketing Land suggests that social search engine Topsy, which also doubles as an analytics firm, may be the single best place to go for individuals that are looking to search for current and past Tweets.
A new report published by eMarketer suggests that a large portion of advertising revenue will shift drastically towards the mobile segment and away from desktop search over the next couple of years for Google and many other search engines.
