Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Details
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Google: Mobile Product Research Consistently Leads to Purchases
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
Snapchat Now Most Popular Social Network for Teens
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Google Removes Right Sidebar Ads: The Effects on SEM
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results.
Google Penguin Update on the Way: Time to Analyze Your Backlinks
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from.
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
Search Engines Reveal Top Searches of 2015
Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and