If you’ve heard of Taboola, you’re likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or not your ads are actually convincing people to buy your product. Some services, like Google AdWords, have conversion-tracking features that can at least shed a bit of light on a customer’s path from seeing an ad to making a purchase.
The main principle of internet marketing is the same in 2015 as it’s been for many years: content is king. If you want to get targeted visitors to your website who are ready to do business, you’ve got to have engaging, valuable content first and foremost.
The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest level since 2008. The major impetus behind these changes involves the recent Yahoo-Firefox deal, in which Mozilla replaced Google with Yahoo as the default search engine in its browser.
Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around 540 million active users, many people feel that Google+ is a ghost town when compared to networks such as Facebook, Twitter or LinkedIn.
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.
Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google’s domination, it’s actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google’s market share hasn’t been this low since 2008.
A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s promoted posts, Twitter’s promoted tweets, LinkedIn’s sponsored updates and Tumblr’s sponsored posts, not to mention the thousands of blogs or news sites that are willing to promote content for a fee.