Email Marketing Will Be Important in 2015, But the Tools May Change
The online marketing landscape in 2015 will look very different than it did even three or four years…
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Bing Outlines How Content Quality Affects Rankings
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only…
Google Says the Majority of Online Ads Are Never Viewed
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad…
Video Content Will Be a Must in 2015
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out…
Google Adds Mobile Usability Feature to Webmaster Tools
The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much…
Yahoo Becomes Default Search Option In Firefox
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the…
Forrester Research Recommends Ditching Facebook Marketing Completely
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Evergreen vs. Viral Content: Which Is More Effective For Your Brand?
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to…