Email Marketing Continues Massive Growth Trend
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there…
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Study: Google’s AMP Increases Content Engagement by 35%
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile…
8 Marketing Takeaways from Meeker’s 2017 Internet Trends Report
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture…
Study Says Review Sites Get More Conversions Than Search or Social
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources…
Facebook Cuts Down on Links to “Low-Quality” Web Pages
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to…
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social