Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don’t want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?
Continue reading

Posted in Blog Posts, Content Creation, Content Management, Content Research, Content Writing, Freelance Writing, Infographics, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , , | Leave a comment

“Facebook at Work” Faces Uphill Battle

facebook at work

Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others’ flagship markets seems to be increasing as of late. For example, Google launched Google+ after the success of Facebook, Microsoft launched Bing to directly compete with Google, Facebook launched Graph Search to get into the search game, and there’s evidence that Apple could be doing the same.

Now, a project known as “Facebook at Work” could directly compete with Microsoft and Google in the workplace software field.
Continue reading

Posted in Content Management, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Is Apple Search On Its Way?

apple search

One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its ability to keep most of its offerings within its own sandbox. Despite Bing powering the latest version of the Spotlight search feature, Apple has done an excellent job of separating themselves from other big names in technology.

Apple obviously has many different irons in the fire, but it’s been conspicuously absent from one realm: search. Now, however, one developer has found evidence that an Apple search engine of some type could be in the future.
Continue reading

Posted in Backend Development, Design & Development, Global Software Updates, Internet Marketing, Keyword Research, SEO & Marketing, SEO News | Tagged , , , , , , | Leave a comment

Firefox Developer Edition Launches

firefox developer edition

Mozilla’s Firefox browser definitely doesn’t have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind Internet Explorer in U.S. desktop and mobile usage combined until around the end of 2011. At that point, Firefox was eclipsed by current leader Chrome, as well as Safari and Android browsers.

Experts attribute Firefox’s downturn to the fact that they’ve been notoriously absent in the mobile sphere. However, Mozilla does seem to be coming up with ways to solidify their small but dedicated user base, such as the new Firefox Developer Edition.
Continue reading

Posted in Backend Development, Design & Development, Global Hardware Updates, Global Software Updates, Website Design | Tagged , , , , , , | Leave a comment

Bing Focusing on Search Apps To Compete With Google

search apps

The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite a bit higher. There’s no question that search marketers will need to focus mainly on Google in the near future.

However, between the Bing it On Challenge and the claims that their image search is superior to Google’s, Bing hasn’t been afraid to try grabbing some of that share. Now, however, it seems that Bing will be moving away from pure search and focusing more on search apps in order to compete.
Continue reading

Posted in Content Management, Global Software Updates, Internet Marketing, Keyword Research, Link Building, SEO & Marketing, SEO Copywriting, SEO News | Tagged , , , , , , | Leave a comment