Content Tool Keywee Promises Unprecedented Audience Targeting

Keywee

The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat out content of low quality, the sheer amount of content being published every day gives even the best pieces little chance of getting noticed on their own.

As a result, paid strategies such as Facebook post boosting and content discovery platforms have gained popularity by promising to get your content in front of the right people. Now, a new content tool known as Keywee promises to do it better.
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Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign’s return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it’s also a marketing technique that’s here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.
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Study Says Video Posts Get the Most Organic Reach on Facebook

video posts

The lack of organic reach on Facebook has been a thorn in the side of many content creators and content marketers over the past year. The percentage of people who organically see posts from brands in their News Feeds – even from brands they Like – is so low that companies have been essentially forced into paying to boost their posts or promote their page.

However, it’s still debatable whether or not Facebook ads are actually effective. So, if you’re still holding out for organic reach, you may want to try creating more video content.
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Young People Read News Content, But They’re Finding It Differently

news content

It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you’re trying to attract young people to your website using content, are you forced to find a way to make a “boring” niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily – according to a new survey, news content is actually more popular with millenials than previously thought.
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Is Your Company Taking Advantage of User-Generated Content?

user-generated content

According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.

However, anybody familiar with content creation knows how time consuming it can be. Especially if you’re dealing with image or video content, it takes serious time to create something that surpasses the competition and is good enough to get noticed among the millions of pieces of content published every day. So, why not get your users to do some of the work for you?
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