Beyonce Knowles ranked #1 on Bing’s list of the most searched-for people in 2013, just one of 20 top search lists released by the company a few days ago. While Kim Kardashian held this top position last year, she had to settle for second place in 2013. The rest of the top 10 list for most searched people includes Rihanna, Taylor Swift, Madonna, Justin Bieber, Nicki Minaj, Amanda Bynes, Miley Cyrus and Barack Obama. Some of the people who made the top 10 in 2012 but failed to do so in 2013 include Lindsay Lohan, Katy Perry, Selena Gomez and Jennifer Aniston.
You’ve probably visited at least a few blogs and websites recently that made you think, “this information is great, but haven’t I heard this before?” Indeed, in order to give relevant content to their users without spending a lot of time or resources, many sites simply copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn’t original. Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page – slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content and nothing else?
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Matt Cutts, head of Google’s search spam team, has added yet another video to his series in which he instructs site owners and search engine optimizers on how to stay within Google’s quality guidelines and avoid being penalized in search engine results pages. This time, Cutts tackles the topic of whether it’s acceptable to have more than 100 outbound links on a single page. Will Google view this as spam, or have they evolved in their thinking about pages that spider out to tons of other sites?