Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of humor while learning about important or otherwise “dry” topics. It’s no different with content intended to drive sales.
Content marketers know that entertaining content can be incredibly effective for getting social shares and directing traffic to your site. Sites like Buzzfeed and Upworthy have even made an entire business out of creating sharable, entertaining content. But is it really right for your business? What strategies work the best?