Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
These facts raise a question that marketers have had to deal with for years: is it worth the time to focus efforts on other search engines? While the answer to this question is “of course,” the Yahoo engine in particular often ends up coming in a distant third behind Bing. Mozilla’s recent announcement has an outside chance of changing that, though.
One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its ability to keep most of its offerings within its own sandbox. Despite Bing powering the latest version of the Spotlight search feature, Apple has done an excellent job of separating themselves from other big names in technology.
Apple obviously has many different irons in the fire, but it’s been conspicuously absent from one realm: search. Now, however, one developer has found evidence that an Apple search engine of some type could be in the future.
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Tagged Apple, Bing, Google, industry news, search engines, search technology, SEO and marketing