Google Says Mobile Searches Outnumber Desktop, Plans Adwords Updates

mobile searches

According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google’s mobile-friendly algorithm is fully up and running.

But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.
Continue reading

Posted in Content Management, Design & Development, Internet Marketing, SEO & Marketing, SEO News | Tagged , , , , , | Leave a comment

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
Continue reading

Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

HTTPS May Be Essential in the Near Future

HTTPS

Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it’s probably something you’ve been considering – if not already doing – for quite some time.

Basically, if your site isn’t secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.
Continue reading

Posted in Backend Development, Content Management, Design & Development, Domain Names, Global Software Updates, Hosting, SEO & Marketing, SEO News | Tagged , , , , , , , | Leave a comment

Initial “Mobilegeddon” Reports Start To Come In

mobilegeddon

A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the “mobilegeddon” some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google’s mobile-friendly test are getting a boost.
Continue reading

Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , | Leave a comment

Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.
Continue reading

Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment