Readers Hate Sponsored Content, but Netflix Did it Right

sponsored content

Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to fit into a publisher’s platform by mimicking the qualities of the publisher. For example, native advertising on Twitter would look just like a regular Tweet. On Buzzfeed, a sponsored post might look like a numbered list intended to be shared socially – just like the majority of Buzzfeed’s content. These strategies are often used as an alternative to things like banner ads, which are generally thought to be widely ignored by Internet users. However, a new study from Contently actually shows that most users have a deep distrust of sponsored content.
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Majority of “Direct Traffic” Could Actually Come From Organic Search

organic search

According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be direct traffic might actually be attributable to organic search. It’s well-known that a “direct” visit occurs when a user types a URL or uses a bookmark to access a site, rather than using a search engine.

However, browsers are notoriously bad at reporting direct traffic accurately. Other factors such as a user’s operating system, especially if it’s an older version of iOS, can also contribute to unclear or inaccurate data.
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Social Media Consumer Satisfaction Low Despite High Usage

social media consumer satisfaction

It seems counterintuitive that social media users would actually be unhappy with services they spend so much time on, but that’s exactly the case according to a new report from the American Customer Satisfaction Index. While the social media consumer satisfaction numbers have generally increased overall, they’re still pretty low in the grand scheme of things.

Facebook is one of the most poorly rated, despite boasting 680 million users worldwide. These users spend an average of 6.75 hours on the social media platform every month.
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Chinese Internet Population Rises to 632 Million

chinese internet population

China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese internet population is by far the largest. According to the China Internet Network Information Center, the country now holds around 632 million people who use the Internet – and the number grows by the day.

The report indicated that Chinese citizens most often use the internet for shopping, entertainment, financial services and medical needs. If there’s any chance that your business could attract customers in China, the numbers suggest that it may be worth it to start marketing there.
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Google Plus Profile Names No Longer Have to Be Real

Google plus profile names

In an apparent attempt to become more welcoming and persuade tentative users, Google Plus has dropped its famous “real name” restriction. While still encouraging people to honestly represent themselves by using their true identity on the social network, Google has now allowed users to choose just about any name they’d like.

The announcement came in a blog post shared yesterday. While Google claims that its original restrictions helped create a community comprised of real people, it also states that the policy excluded potential users who didn’t want to use their real names.
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