Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn have thousands of people paying to run ads or promoted content on their platforms.
Despite the myriad of advertising options on the internet, however, Google has always severely dominated the competition. Revenue from Google’s AdWords totaled over $59 billion in 2014 – much, much more than any other service. Now, however, it seems that Facebook ads could be catching up, regardless of the backlash seen in some circles.