If you’re desperate to see one of your pages rank highly in search engine results for a certain keyword query, you might be tempted to squeeze that keyword into as many places as you can in the page’s content. Doing so could backfire spectacularly, according to a new report from Search Engine Land.
The report indicates that – without any official announcement on their blog – Bing has revised their Webmaster Guidelines, particularly the section warning site owners to avoid keyword stuffing. Adhere to the guideline or your page could plummet in ranking.
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Remember Ask Jeeves? If you’ve been online for a while you probably do, even if you haven’t turned your browser to the still-running Ask.com in many years. The central premise was that you’d type a question into the search box, and “Jeeves” would deliver you an actual answer to your question – sometimes – instead of a list of sites that might have the answer to your question.
Although it rarely worked as you hoped, recent improvements Google has made to its OneBox answers are bringing Jeeves’ old vision much closer to a consistent reality.
A new report published by comScore reveals search engine market share figures for December of 2013, indicating that while Google made the largest percentage gains from the previous month, Bing managed to claim a bigger piece of the search pie than they ever have in the past.
While Google gains big in their overall dominance of the search engine market, largely at the expense of Yahoo, though Ask and AOL showed lower results as well. The figures set the stage for what should be an interesting year for search in 2014.
A new post published on the Bing Webmaster Blog by Duane Forrester, a Senior Product Manager for Microsoft Bing, weighs in on the importance of having a web site domain name that is comprised of relevant keywords.
While Duane Forrester says that having a keyword rich domain name would provide a major boost over the competition around a decade ago, keyword rich domain names no longer have any significant influence on your search engine rankings today, despite what some SEO analysts might tell you.