The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest level since 2008. The major impetus behind these changes involves the recent Yahoo-Firefox deal, in which Mozilla replaced Google with Yahoo as the default search engine in its browser.
The latest numbers, released by comScore, indicate that Google’s search share dropped 1.6 percent to 65.4 percent in December. Yahoo gained that 1.6 percent, moving them up to 11.8 percent. Now Google is fighting to win back some of those users.
Posted in Content Management, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting, SEO News
Tagged Firefox, Google, Google Adwords, Internet marketing, search engine market share, search engines, Yahoo
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.
One of the biggest attention-killers is fluffy writing. Content that’s too wordy or full of meaningless filler will no doubt push fickle readers away. Here’s what to avoid:
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, SEO Copywriting
Tagged blogging, content creation, content generation, content writing, editing content, high quality content, SEO copywriting
Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google’s domination, it’s actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google’s market share hasn’t been this low since 2008.
So what happened? Well, most experts point to the fact that Mozilla changed it’s default search engine in Firefox to Yahoo last month. Indeed, Yahoo saw a nearly two percent gain.
Posted in Internet Marketing, Keyword Research, Monetization, SEO & Marketing, SEO Copywriting, SEO News
Tagged Firefox, Google, search engine market share, search engine trends, search engines, Yahoo