Snapchat Discover: Are Chat Apps The Next Big Content Portal?

snapchat discover

The main principle of internet marketing is the same in 2015 as it’s been for many years: content is king. If you want to get targeted visitors to your website who are ready to do business, you’ve got to have engaging, valuable content first and foremost.

When it comes to actually getting your content in front of people, however, there are many new ideas out there. Social media and syndication networks are ever-evolving methods of content distribution. Now, Snapchat’s new “Discover” feature might represent a cutting-edge portal for content and native advertising: chat apps.
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Google Fights Back After Yahoo-Firefox Deal

yahoo-firefox deal

The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest level since 2008. The major impetus behind these changes involves the recent Yahoo-Firefox deal, in which Mozilla replaced Google with Yahoo as the default search engine in its browser.

The latest numbers, released by comScore, indicate that Google’s search share dropped 1.6 percent to 65.4 percent in December. Yahoo gained that 1.6 percent, moving them up to 11.8 percent. Now Google is fighting to win back some of those users.
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Is The Google+ Team Hiding Dismal User Numbers?

google+

EDIT: Please check out Edward Morbius’ response to this post in the comments below.

Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around 540 million active users, many people feel that Google+ is a ghost town when compared to networks such as Facebook, Twitter or LinkedIn.

Indeed, reports seem to come out regularly stating that only a tiny fraction of Google+ users are actually active on the network.
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Posted in Content Management, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting, SEO News, Social Networking | Tagged , , , , , | 4 Comments

6 Tips For Avoiding Filler and Fluffy Writing in Your Content

fluffy writing

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that’s too wordy or full of meaningless filler will no doubt push fickle readers away. Here’s what to avoid:
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Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, SEO Copywriting | Tagged , , , , , , | Leave a comment

Google’s Search Market Share Falls to Lowest Level In Years

search market share

Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google’s domination, it’s actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google’s market share hasn’t been this low since 2008.

So what happened? Well, most experts point to the fact that Mozilla changed it’s default search engine in Firefox to Yahoo last month. Indeed, Yahoo saw a nearly two percent gain.
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