Featured Posts

Snapchat Now Most Popular Social Network for Teens

snapchat vs instagram

As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger app. When it comes to raw user numbers, no other network or messaging app comes close.

However, these numbers do not necessarily reflect users' feelings about a product. Users' enjoyment and perception of importance, as well as popularity among specific demographics, are not reflected in overall user number stats. So while Facebook may be the go-to social option for marketers playing the numbers game, there's a different service that should be focused on to reach the hearts of young people: Snapchat.

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Google Removes Right Sidebar Ads: The Effects on SEM

adwords right sidebar

Anybody involved with Internet marketing - and especially search engine marketing - has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results. Instead, four text ads (previously three) will be displayed at the top of a search results page, while positions 5 through 7 will be pushed to the bottom.

This change is rightly causing quite a bit of confusion and apprehension, as it's thought that fewer ad positions per page will drive up AdWords bids and increase competition. Here are some of the most important takeaways from this rollout.

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Google Penguin Update on the Way: Time to Analyze Your Backlinks

google penguin

When Google's Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from. At it's best, Penguin helped even the playing field by penalizing sites that were gaming the system through dubious link building. Unfortunately, it also killed some sites whose webmasters were unaware they were doing anything wrong or unethical.

Now, a new and potentially final Penguin update could be on its way. Analyzing your backlink profile can help ensure your rankings don't plummet.

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FTC Releases New Guidelines for Native Advertising

In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content marketing strategy - native advertising. The investigation sought to answer many questions, but perhaps most pressingly, the FTC wanted to know if typical readers truly understand when they're being presented with paid content, what "paid content" means, and the ethics of essentially disguising promotional content as editorial.

Over two years later - now that native advertising is incredibly popular - the FTC has finally released guidelines for publishers, and they could end up changing how many advertisers approach this strategy.

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Search Engines Reveal Top Searches of 2015

top searches of 2015

Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and webmasters understand how people use the internet. While these lists are typically dominated by celebrities, news events and sports moments, they nevertheless provide valuable insight and perspective for anyone hoping to attract more traffic to their site.

And while the importance of search engines may be diminishing slightly when compared to other methods of content delivery such as social media, these lists could help content creators find audiences in unexpected places (like Yahoo, for instance).

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