A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand

entertaining content

Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of humor while learning about important or otherwise “dry” topics. It’s no different with content intended to drive sales.

Content marketers know that entertaining content can be incredibly effective for getting social shares and directing traffic to your site. Sites like Buzzfeed and Upworthy have even made an entire business out of creating sharable, entertaining content. But is it really right for your business? What strategies work the best?
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DuckDuckGo and Ello: Will Privacy Concerns Topple the Establishment?

duckduckgo and ello

Apple’s iPhone 6 recently broke sales records, with over 10 million units being sold in a matter of days. This was a big win for Apple, but it’s also a huge opportunity for a much lesser-known company: DuckDuckGo. DuckDuckGo is a privacy-focused search engine that Apple is now allowing users to easily set as their default search tool in iOS 8.

Sometimes described as the “anti-Google,” DuckDuckGo has gained traction because it claims to never track user information. Its rise mirrors that of Ello, similarly known as the “anti-Facebook.” Will privacy be the issue that brings Google and Facebook to their knees?
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Where’s the Debate Over Reddit’s Inclusion In Google News?

google news

Forget everything you know about Google for a second and just ask yourself this: what is Google’s core purpose when it comes to search? Many would agree that, at its most basic level, Google’s job is simply to help users find information that is most relevant to their queries.

But pages that Google lists as “news” sources should be more authoritative than typical search results, right? Even Google’s own guidelines for getting listed in Google News are pretty lofty. However, with the recent inclusion of sites like Reddit and Twitter, it looks like the search giant might be contradicting itself.
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Microsoft Sway Promises Beautiful Content, Still Needs Work

microsoft sway

Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing, interactive presentations without requiring any knowledge of web design. Sway makes it possible to easily combine photos, video, audio and text into content that’s automatically arranged into a format which the user can then make adjustments to.

The program will be the first new app added to the Microsoft Office Suite in about 10 years, but it may need to define its purpose more clearly before it catches on.
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Thin Content: What It Is and What to Do About It

thin content

Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren’t aware, the Panda algorithm is Google’s way of penalizing spammy sites and moving high-quality content upwards in search engine results.

As many experts have pointed out, this newest update likely increases Google’s ability to recognize and potentially devalue “thin content.” To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.
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