Netropolitan and the Fracturing of Social Media

netropolitan

Do you feel like your Facebook friends just don’t get you? Ever wish your online communities could be a bit more… exclusive? Gated, even? Basically, are you tired of hearing people complain about how poor they are on the Internet?

Well, you’re in luck. For a mere $9,000 buy-in (and $3,000 yearly fee), you can join Netropolitan, a social network launched this week that’s playfully being referred to as a “Facebook for rich people.” While the idea may seem absurd to some, it’s indicative of a trend that’s been growing for years: public desire for smaller social media.
Continue reading

Posted in Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , | Leave a comment

Is the Riskiness of Link Building Too High? Experts Are Divided

riskiness of link building

John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters won’t really be able to evaluate its effect until after it’s put into place of course, but the repercussions of the update shouldn’t be all that surprising.

SEOs hopefully learned some lessons about spammy linking after Panda 2.0 ended up wreaking havoc with the traffic and rankings for some sites. Despite all the chatter over Penguin, however, nobody can seem to definitively assess the riskiness of link building. Experts disagree about even some of the most “dangerous” tactics.
Continue reading

Posted in Article Marketing, Content Creation, Content Management, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting | Tagged , , , , , | Leave a comment

Annoying But Effective: 4 Lessons From Upworthy’s “Curiosity Gap”

curiosity gap

Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed – arguably the originators and largest proponents of click-bait and it’s maligned headlines.

Despite social media basically being the lifeblood of Upworthy, the founders of the company didn’t seem worried at all. The fact is, their strategy is working. And they might even be moving past their signature “curiosity gap” headlines.
Continue reading

Posted in Article Marketing, Blog Posts, Content Creation, Content Editing, Content Writing, Freelance Writing, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , , | Leave a comment

Twitter’s Buy Button Being Tested, Similarities with Facebook Continue

twitter buy button

According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network’s e-commerce influence. Known simply as the “buy” button, the feature will allow users to purchase products directly from a Tweet.

Jain, Twitter’s group product manager, explains that the Buy button is intended to increase the convenience, ease and enjoyment of shopping from a mobile device. The button can only be seen by a small group of U.S. users at the moment, but it will become more visible over time. Facebook is testing a similar feature.
Continue reading

Posted in Design & Development, Global Software Updates, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

11 Tips for Creating Authoritative Content in a Post-Authorship World

authoritative content

Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the “rel=author” markups signifying authorship will not incur penalties – they’ll just be ignored.

In a blog post shared last week, Google’s John Mueller explained that authorship information simply has not been as useful to Google users as was hoped. In fact, it was sometimes even viewed as a distraction. Google maintains that site traffic won’t decrease as a result of authorship removal.
Continue reading

Posted in Article Marketing, Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, Global Software Updates, Infographics, SEO & Marketing, SEO Copywriting | Tagged , , , , , | Leave a comment