Facebook Ads Thriving Despite Skepticism

facebook ads

Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn have thousands of people paying to run ads or promoted content on their platforms.

Despite the myriad of advertising options on the internet, however, Google has always severely dominated the competition. Revenue from Google’s AdWords totaled over $59 billion in 2014 – much, much more than any other service. Now, however, it seems that Facebook ads could be catching up, regardless of the backlash seen in some circles.
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YouTube Kids App Makes Its Debut, Still Includes Ads

youtube kids

Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.

Privacy, data collection and ethical concerns aside, the new app could be good news for parents as well as businesses that cater to small children. Video marketing is incredibly effective, and YouTube Kids may present a new portal by which family-friendly organizations can get some exposure – if they deem it ethical to do so.
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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer’s block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn’t be posted just for the sake of posting. Quality is infinitely more important than quantity.
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Google Throws Down the Gauntlet on Mobile Usability

mobile usability

Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.

At the time, it was questionable whether or not Google considered mobile usability to be a ranking factor. Now, however, the search giant has sent emails to webmasters directly indicating that pages not considered mobile-friendly will be “displayed and ranked appropriately.” This makes it clear that mobile usability will affect rank.
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Blogging Legend Andrew Sullivan Retires, Future Of Blogging Questioned

future of blogging

Andrew Sullivan, well-known political blogger and pioneer of blogging as a journalism platform, announced his retirement last month. For 15 years, Sullivan had been operating his political blog, The Dish, through publishers such as The Atlantic, The Daily Beast, Time and finally a proprietary paywall site.

To many, Sullivan is a “godfather” of sorts who paved the way for blogging as a career, defined what a blog could be, and demonstrated the influence that a blog could have. Now, however, his retirement is seen by some as part of an ongoing trend: the death of blogging.
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