Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is facing what might be its largest legal battle yet, as it prepares to defend itself against European Union charges that it’s been abusing its market power and violating EU antitrust laws.
To add to the legal woes, a new, ill-timed study – backed by Yelp – purports that Google deliberately manipulates search results to stifle competitors, limit consumer options, and draw traffic to their own content and products.
According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google’s mobile-friendly algorithm is fully up and running.
But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.
Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it’s probably something you’ve been considering – if not already doing – for quite some time.
Basically, if your site isn’t secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.
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Tagged domain name, Firefox, Google, HTTP, privacy, security risks, site traffic, web development