Paid YouTube Subscriptions Could Be On Their Way

youtube subscriptions

YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.

Now, however, it seems like YouTube wants to transcend its user-created paradigm and compete with “premium” content companies like Netflix, Hulu, HBO Go and Amazon Prime. This means adding another revenue stream, which means giving users the option to pay for an ad-free experience.
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White Papers Aren’t Dead, But How Are They Different From eBooks?

white papers

Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.

However, most of these articles conclude that white papers can be useful for generating leads and getting conversions when done right. But they fail to answer one glaring question: if your white paper is a long piece of content in PDF format, why not just call it an ebook?
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Skyscraper Content: Invest Some Time In Being the Best

skyscraper content

There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.

The most basic possibility, however, is that people will link and share your content because it’s the best source for a certain topic. This is where content marketers are using the term “skyscraper content.” While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.
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Penguin 3.0 Is Here, but the Disavow Tool Remains Mysterious

disavow tool

It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.

Fixing spammy links involves either contacting the webmasters that are linking to you or using Google’s disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.
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A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand

entertaining content

Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of humor while learning about important or otherwise “dry” topics. It’s no different with content intended to drive sales.

Content marketers know that entertaining content can be incredibly effective for getting social shares and directing traffic to your site. Sites like Buzzfeed and Upworthy have even made an entire business out of creating sharable, entertaining content. But is it really right for your business? What strategies work the best?
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