You’re a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole’ fashioned words (and a few pictures, just to keep with the times).
But as the months wear on, you notice your readership numbers dwindling, if only ever so slightly. Comments just aren’t coming in like they used to. Inbound links are becoming increasingly rare, despite your efforts to pack all of your content with useful links to peers and competitors.
Before you abandon your blog, consider your approach. In the current online environment, blogs that rely on text and pictures exclusively are starting to seem boring and redundant. In order to set yourself apart, you’ll need to step outside your comfort zone and explore some alternative content types.
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Why Your Blog Never Gets Comments
According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just 9% of users comment on occasion, while 1% of users comment frequently, providing the majority of the fuel for most comment sections.
Although these numbers seem pretty grim, the news is even worse for bloggers. Nielson calculates that roughly 95% of blog readers never comment, while 4.9% contribute occasionally and the remaining 0.1% comment frequently. Sadly, given these statistics, odds are quite good that your blog rarely receives comments, at least not nearly as many comments as you’d like.
Comments add a lot of value to an individual article and your blog as a whole, in some cases as much value as the articles themselves. Comments have the power to transform your blog into an interactive community – just look at the Computer Audiophile, which consistently receives dozens of comments on every single post. Can your blog achieve the same? Here are a few reasons why it’s not, at least not yet:
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