Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.
However, most of these articles conclude that white papers can be useful for generating leads and getting conversions when done right. But they fail to answer one glaring question: if your white paper is a long piece of content in PDF format, why not just call it an ebook?
Posted in Article Marketing, Content Creation, Content Management, Content Writing, Ebook Development, Infographics, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting
Tagged content marketing, eBooks, high quality content, Internet marketing, skyscraper content, white papers
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.
The most basic possibility, however, is that people will link and share your content because it’s the best source for a certain topic. This is where content marketers are using the term “skyscraper content.” While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Ebook Development, Infographics, Internet Marketing, Link Building, Monetization, SEO Copywriting, Website Design
Tagged content creation, content marketing, content writing, high quality content, link building, skyscraper content
It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.
Fixing spammy links involves either contacting the webmasters that are linking to you or using Google’s disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.