Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
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Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Google: Mobile Product Research Consistently Leads to Purchases
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple…
Snapchat Now Most Popular Social Network for Teens
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Google Removes Right Sidebar Ads: The Effects on SEM
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that…
Google Penguin Update on the Way: Time to Analyze Your Backlinks
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat…
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content