Can a competitor use your brand name in SEO?
Search engine optimization (SEO) is the process of using keywords in your content that will direct organic web…
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Creating urgency with online ads
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get…
Google accused of being a monopoly
Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is…
Tips for starting a successful online business
You know well that the internet gives you access to millions of potential customers. Starting an online business…
How can you address abandoned carts?
When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about…
Which age groups use popular social media platforms?
If you’re considering social media marketing, it is important to identify your audience. You need to know exactly…
How long is the average Google search?
When some business owners think about search engine optimization (SEO), they want to focus on singular keywords. They…
What is omnichannel shopping?
When looking at online shopping trends for 2024, researchers have noticed an interesting shift. In the past, there…