Writing for Shrinking Attention Spans
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going…
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Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game…
The Inverted Pyramid and Your Online Content
There are many different theories about how you should set up your online content to make it impactful.…
Online Shopping Declines, a First Since COVID
When the pandemic started two years ago, people took heavily to online shopping. Some of it was just…
People Are Far More Likely to Leave a Negative Review
It’s frustrating the first time that you see a negative review of your business. Maybe it’s on Facebook,…
Is Facebook in Decline?
In the early days of social media, sites would rise and fall rather quickly. MySpace’s peak only lasted…
What Is a Natural Language Search?
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop…
Why Are People Adding “Reddit” to Searches?
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where…