Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always…
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Google Reports That Consumers Now Rely on Video Data When Making Purchases
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study…
Does Facebook’s Slogan Change Mean a Paid Site Is Coming?
When did you sign up for Facebook? If it was any time in the last 15 years –…
How to Turbo-Charge Your Site’s Content to Maximize Search Engine Rankings
Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages.…
Writing Content for Readers Who Scan
There are readers who want to delve into every article they read, approaching each new page the same…
Instagram Rolls out New Measures to Fight Back Against Growth Hackers
In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust
Facebook Uses AI to Uphold Community Standards
Facebook is the largest social media network in the world. For a website that started in a dorm…
Four Key Elements to Help Deliver a Valuable Online User Experience
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents