Apple Finally Making Strides in Online Ads
For many years, online ads have been virtually controlled by two companies: Facebook and Google. This duopoly handled…
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Are You Ready for the Holiday Shopping Season?
On the final day of August, it’s clear that we’re moving into the fall and the holiday shopping…
You Need More Than a Beautiful Website
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll…
Bad Publicity Can Harm Your Business, Especially Online
You have probably already heard one of the strongest myths in the business world, that there is no…
Writing for Shrinking Attention Spans
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going…
Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game…
The Inverted Pyramid and Your Online Content
There are many different theories about how you should set up your online content to make it impactful.…
Online Shopping Declines, a First Since COVID
When the pandemic started two years ago, people took heavily to online shopping. Some of it was just…