Why Aren’t You Getting Higher Conversion Rates?
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using those words will quickly find your business in the search rankings and click the resulting link. Certainly, that’s a simplified version, but it outlines the main goal that most business owners have. They want more exposure. They want more people to find their company.
But what they really want, of course, is to make more sales. That only happens when your traffic numbers also lead to higher conversion rates. With a low conversion rate, high traffic levels aren’t nearly as helpful. So why might your conversion rate be too low? Here are a few potential reasons.
You’re Using the Wrong Keywords
You must have the right keywords. This doesn’t just mean the ones that generate the most traffic. A popular keyword could get clicks, but it may be all wrong for your business. As a result, people that find your website are not interested in making a purchase. You need to find keywords that not only boost traffic levels, but that also bring the desired audience to your site.
The Site Is Not Intuitive
If your site has a confusing layout, users are going to give up. This is especially true for mobile sites. People aren’t sitting around at home doing research, taking the time to figure out a complex site structure. They’re tapping in keywords on the bus, at work, in line at the grocery store or while they watch their kids. The site has to work to naturally guide them to the products they want. Any confusion leads to a high bounce rate.
The Site Loads Too Slowly
Speaking of high bounce rates, one thing that can really push traffic back to the search results page is when your link loads too slowly. People do not have much patience. In the days of dial-up internet, they may have waited for a few minutes to see a site load. Today, for most users, they’re gone if the site doesn’t load in a few seconds. They’ll just bounce back to the results page and click another option.
Here at Content Customs, we know what it takes to boost your traffic numbers and to get optimal results from the traffic that comes in. Please do not hesitate to contact us to learn how we can help you and your company this year.