Is the Second Search Results Page Good Enough?
It takes time, effort and investment to rank on the first search results page. The old days of the internet, when simply having a website could get you more attention, are over. There are billions of sites and you’re constantly competing against others for placement and rankings. Merely having a website is not going to help because it is what your potential customers already expect. It would certainly be a red flag if you did not have a site, but they’re not impressed just because you do.
You may have begun wondering just how long you need to work at this. If your site ranking is increasing, it’s clear that you’re best off being on the first page of results, but is it actually necessary? Wouldn’t getting up to the second or third page be close enough?
Losing 75% of Your Traffic
If anything, being on the first page is underrated. That’s how important it really is. Studies have found that about 3 out of 4 people will never leave that page. They may type in keywords that generate hundreds of pages of results. But they do not care and will never investigate them. They simply pick a link off of the first page and that’s the end of their process.
That’s not to say that there is no value in increasing your standing. 25% of users will keep digging to find relevant results, and they do have a better chance of finding your site on the second page. For most of your potential traffic, though, it makes no difference. A site that ranks on the second page might as well be on page 100. These people are never going to see it and it’s not going to generate any new traffic.
This shows you the importance not just of increasing your placement, but of continuing to work until you find that optimal position. We can help you do that with keywords, content creation, social media profiles, pay-per-click ads and much more. Give Content Customs a call to learn more about how we help, what it means for your traffic levels and how that supports your business for years to come.
