SEO Tactics for the New Year
You know where you want to take your business in 2023 and beyond. You have dreams of exciting growth and the development of the company over time. You know that these goals are achievable if you can just market your company properly and get your products in front of potential customers. It’s the only thing that’s missing, that’s holding you back from that level of success.
How can you do it? Here are a few SEO tips and tricks that may be useful as you move into the new year and seek this growth and extended success.
Refresh Old Pages
SEO is always changing. Algorithms are being updated. Keyword usage is changing. For all of these reasons and more, it can be a good idea to update your older pages so that they work for your modern audience. You can instantly get more traffic simply by using the pages and content you already have, updated for 2023.
Address Bounce Rates
One common problem that people have is that their keywords draw traffic, but those users quickly “bounce” back to the search results page. Having a high bounce rate means that your site is likely missing something. The keywords are working, but new content may be needed to keep users on the page, for instance.
Consider Audience Changes
Finally, consider how your audience may have changed over the years. For example, SEO has changed recently with the rise of voice search options. This leads to longer and more organic searches, phrased in a more “human” fashion than older keyword tactics may address. Again, an update or a refresh can help tremendously.
If you have any questions about how this works, feel free to contact us today at Content Customs. We’ll use our experience and knowledge to get you the results you want in the new year.