What Is Google Search Really Looking For?
When considering how to optimize your website, it can sometimes be helpful to dig into the psychology behind a Google search. What is the search actually designed to do? What is the person starting that search actually looking for? By carefully considering what their goals are, you can then apply this to your SEO strategy to determine how to optimize your site in a way that aligns with these goals. You can also begin to identify what types of search terms and phrases people are going to use when they want specific types of results. Not only does this help you provide those results to those who are looking for them, but you also avoid accidentally optimizing your site for someone who is looking for something else entirely.
Building a House
For example, perhaps someone searches for a short phrase like “building a house.” Do they want to know how to build a house themselves so that they can get started on the project? Are they looking for an architect to design a house? Are they trying to find a construction company that can build a house for them? And it may not even be any of these options. It could be that they are just curious about what the process of building a house looks like. Maybe they’re just looking for parts and materials, and they don’t know what they need yet. With a short search term like this, the searcher could have many different goals.
The key thing to look for are any additional attributes that may be added to the search term telling you what their goal is. For instance, many searches will look for the “best” or the “top-rated” business. Others will simply look for a business near them. These types of clues can help you determine exactly why that person is running their search and what they are trying to accomplish. Someone looking for a nearby restaurant wants to eat immediately, for instance, while someone searching for a top-rated restaurant could be planning a future date.
Another thing to keep in mind is that it can be helpful to use keyword phrases. Many people will start with general searches, but then they get a wide variety of results – such as finding building materials, contractors and real estate agents. They will then run longer searches with more details to provide extra context. Short search terms are useful, but using these long-tail keywords can also help you capitalize on this traffic.
Your SEO Design
Once you start to think about the psychology of each Google search, you can determine what your audience is looking for and how to draw their attention to your site. Here at Content Customs, we can use our decades of combined experience to help you achieve success. Call today!