Google Announces Improved Translation Capabilities
It sometimes feels like the world becomes a bit smaller every day, and that is especially true when considering connections made on the internet. Even minor brands now have the ability to market themselves all over the world to a vast array of customers. This has allowed major corporations to spread all over the globe, but it also allows small companies to find niche markets in different areas that they may not have been able to discover previously.
All of this has been beneficial for these companies, of course, but it can create some issues with translation and communication across different cultures, regions and other language barriers. Fortunately, Google has recently announced that they are going to be offering improved contextual translation services. This should help content be translated more accurately so that it will be more beneficial for users and improve their experience, which in turn helps the brands that have created that marketing content.
What Is Contextual Translation?
Essentially, contextual translation just means looking at the context in which a word or phrase was used. In a lot of cases, in numerous languages, there can be multiple meanings for the same word or the same phrase. It all depends on how it is used and the other terms used around it. This context is important because a phrase that is translated from English into Spanish could appear to have a very different meaning, depending on the context. Since translations that do not consider this are often just word-for-word translations, they may technically portray the words correctly, but they can still give the reader an entirely inaccurate message. As such, contextualization is essential.
What Languages Will Be Impacted?
As of now, it appears that Google is going to target Spanish, Japanese, German, French and English. They want to work on creating natural-sounding sentences across all of these languages. This should also make it easier for the content to use correct idiomatic words. Finally, it can give content the ability to be more casual and to connect with readers in a way in which they would actually talk.
SEO tactics are always changing, and this is just one example of how things can quickly shift and why it’s so important to know how these changes may impact your content. It can be beneficial to work with SEO experts, so we encourage you to contact us today at Content Customs.