Are You Taking the Wrong SEO Approach?
When it comes to search engine optimization (SEO), people are often very focused on what they should be doing. They know that they need to get more keywords on their site, for example, or that they want to create links to other pages. They know that they can promote their content through social media to grow their audience. All of this is true, and it certainly is important to focus on the things that you should be doing to try to improve your content and your results.
However, it’s also important to think about the things that you should not do. People sometimes inadvertently make mistakes when they think they’re helping, but it can actually hurt your site’s ranking. Some mistakes could even lower your score through Google because they see them as unfair practices. Let’s look at a few SEO tactics you should not use.
It is important to have correct keywords and you do need to have a high enough frequency that your page can draw attention and rank on the first page. However, you don’t want to stuff too many keywords in, or your contact will not read well. Google can penalize you for this, as they are quite focused on the user experience. For example, in the past, people used to make backgrounds with a solid color and then fill them with keywords that were turned the same color. They did this so that the search engine would think their site contained a lot of relevant content, but they were clearly just gaming the system and things like this will severely hinder your efforts in 2023.
Keywords That Don’t Match Your Content
Another issue that sometimes comes up is that people research what keyword usage is most common, and they plan their content around these terms. They are simply trying to see what people are searching for and then draw in that audience. But if there isn’t a clear correlation between those search terms and the content on the page, they end up with a high bounce rate and the tactic is unsuccessful. While keyword research is important, you need to make sure it focuses on your core audience, or it will not help.
Only Doing It Once
Finally, there is a misconception that your site is done once it has all of the proper keywords and has gained some traction. But SEO is not a “set and forget” operation. Google also prioritizes fresh content, and – once again – is focused on the user experience. A site that has new content on a consistent basis appears far more active and relevant, so it is going to rank higher than a site that was optimized a year ago and never touched again.
Contact Us Now to Improve Your Site’s Performance!
Here at Content Customs, we have years of experience running SEO campaigns, so we know well what to do and what not to do. If you want to get results this year, just contact us at your earliest convenience!