Tips for increasing e-commerce conversions

Your conversion rate can be very low, even when your e-commerce website gets a lot of traffic. People are coming to the site, but they’re leaving without buying anything. You know that you’re doing something right with your online marketing, but you’re also missing the mark. You want to increase this conversion rate so that you make more sales.

E-commerce has become very popular over the decades, and that trend is likely to continue in the future. More and more people buy things online, and many of them rarely go to physical stores. How do you reach this audience and get them to purchase from you?

Have a clear marketing plan

First off, you need to know exactly what marketing strategy you want to use. For some businesses, this means running ads. For others, it means connecting with customers on social media. For many, it’s a combination of numerous tactics, from running blog posts to creating videos to setting up giveaways or product demos. If you have a clear plan from the beginning, you increase the chances of sustained success.

Create repeat e-commerce customers

One issue could be that you don’t get very many new customers, but you do have repeat customers. Targeting these people with online marketing tactics may be effective. In fact, some studies have found that repeat buyers will spend roughly 2/3 more at your business than anyone else. This is why companies use things like loyalty programs or corporate credit cards. They want to drive repeat sales.

Consider your target audience

There’s also the chance that you’ve missed your target audience. For instance, your high traffic levels could be due to effective search engine optimization. But the keywords that you chose don’t actually connect with the audience you intended. Therefore, you’re getting a lot of traffic organically, but your conversion rate is going to stay low because most of the people who arrive at your site won’t want to make a purchase.

At Content Customs, we have decades of combined experience helping business owners with marketing strategies, advertising, audience analysis, search engine optimization and much more. If you want to increase your conversion rate this year, give us a call.