Tips for making content more shareable

Regardless of why you need content, one of your main goals is likely to encourage people to share it. Maybe you are putting the content on social media or posting it on your blog. If even a few of your readers share that content, they can put it in front of thousands of new people. This is a great way to grow your brand and expand your reach. In some ways, it almost feels like free advertising. Your readers are doing the work for you.

But how do you create content that makes people want to share it? There are a few different ways to address this, and it’s very important to understand your target audience. It’s going to be a bit different in every scenario.

Using humor

For example, humorous content is very likely to be shared. This is why humor is a consistent tactic used on social media. People are much more likely to share something that they think is funny, knowing that friends and other connections may share their sense of humor.

But you do need to judge your target audience and the type of content you’re creating. Humor is not applicable in all situations, such as when it does not fit with your brand’s more serious identity. But if you have a target audience that already enjoys humorous content, this is a great way to get them to share it.

Focus on helping the reader

Another thing to remember is that people are often looking for solutions. They want to learn new skills, read new information or learn how to do something that they can’t do. This could be everything from playing a musical instrument to making basic home repairs.

If your content is helpful to your target audience, then it’s more likely to be shared. Your content solves a problem. Your readers probably know others who have the same questions or concerns, and they will share your content in hopes that it can help someone else in the same situation.

Create a feeling of urgency

Finally, a third tactic is just to use content that has an inherent sense of urgency. Give the reader a reason why they think sharing it would be beneficial and prompt them to do so quickly.

An example of this could be if your company is crowdfunding a new product, which your readers want you to develop so that they can buy it. Your content may tell the reader that you would love to develop this product and that you think it will be very helpful, but that you need to quickly raise the funds in order to do so. If they share that content, they can help you accomplish this goal – your audience feels like you are all in it together.

Crafting the right content

These are just a few ideas to help you create shareable content moving forward. If you’d like to learn more about how you can start doing this today, just get in touch with us at Content Customs.