Advantages of text over video
There are certainly many advantages to using videos in your marketing efforts. They’re more likely to be shared, for example, so it can help to spread your message. Video marketing is also very common on modern social media apps. Platforms like TikTok, Instagram and Facebook all support video content. This makes it relatively easy to use and upload.
However, there are some major advantages that text still has over video. It’s often best to use both in your marketing efforts, rather than relying on video alone. Let’s look at a few of the benefits of using text-based marketing.
It helps with SEO
First and foremost, text helps tremendously with search engine optimization. You need to expand your audience and get organic traffic from people who are running queries on search engines like Google. Using the appropriate keywords in your text is the number one way to do this. When it comes to SEO, text will always be critical.
It stands the test of time
One of the problems with video is that it can become obsolete. Think of all of the videos recorded on VHS tapes that no one will ever watch again. Even when it’s just a digital video, file formats and storage devices are going to change over the years. However, text stands the test of time and will still be relevant in the future.
There are fewer startup costs
One of the big problems with video marketing is that cost is a major barrier to entry. Even if you just want to make a simple video for your company, you may need to write a script, hire an actor, rent video equipment pay someone to do post-production work, pay royalties on music or stock footage, and much more. It’s a collaborative effort. Text marketing can be done with a much smaller team and a smaller budget.
Some users prefer text
Finally, there are still many people who would prefer to read your information in a text format, rather than watching a video. For instance, maybe they’re looking at your products in an airport or on a crowded city bus. They don’t feel comfortable watching a video or they can’t hear it anyway, but they would certainly scroll through text about your products or services. Text is far easier to scan when they don’t want to – or cannot – watch an entire video.
At the end of the day, incorporating text-based marketing into your efforts is a crucial part of expanding your reach. We can help at Content Customs, so give us a call today to learn more.
