Do you need to rewrite your content?

You’ve been running your website for years, and you’re constantly adding new content. Maybe you’re drafting new product pages or running weekly blog posts. You’re always adding to the site and expanding the information for your audience. This may happen naturally, such as when your company develops new products or services and needs additional pages for them. It may also happen if you just identify areas where your site is missing important information and you want to ensure that you address everything appropriately.

One thing to think about, though, may be rewriting some of your own content. Are there any benefits to refreshing the content that’s already on your site?

Improving the quality

For one thing, rewriting is a way to improve quality. For instance, you may have just been trying to generate content quickly when you first started the site, so you have a lot of low-quality pages that don’t exactly give your business the best representation. Rewriting them can be a way to improve them and make your site seem more professional to your target audience.

Adding SEO terms

Additionally, you may examine your search engine optimization efforts and determine that there are many new keywords you’re not even using on your site. If they would fit within these existing pages, your rewriting efforts can help you incorporate some of these keywords to get more traffic to that page. If you’ve had the site for an extended period of time, common industry keywords and search terms may have just changed over the years, and you need to refresh your content to reflect these changes.

Fleshing out the content you have

Rewriting is also a way to expand upon your existing content. Maybe you have product pages that have the technical details but don’t provide much information to the reader about the benefits of the product or how to use it. You may want to start with your existing content and then add much more detail around it to answer common questions or provide important insights.

Addressing underperforming pages

Finally, you may identify certain parts of your website that don’t seem to be performing as well as others. It could be that there are serious issues with these pages. Perhaps they’re optimized for the wrong keywords, so they have a high bounce rate. Rewriting gives you a chance to address these issues and get the page to perform as well as it can.

Working with you

Here at Content Customs, we would be happy to work with you for all of your content needs, including rewriting or expanding existing material. We can help you do an SEO analysis and consider the keywords that will generate the most traffic for you moving forward. Just get in touch with us today to learn more about how we can help.