You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.
It’s common for business owners to assume that content that works is going to work forever. Once product pages and landing pages have been written, you’re tempted to just check that job off of the list and forget about it. But running a successful website and having a strong web presence doesn’t work this way.
If you ever wonder how it’s possible to choose keywords that users are going to search for, consider the fact that the majority of searches are just repeats. In fact, some estimates state that merely 20% of searches, or one out of every five, are actually new.
Page speed measures how quickly a web browser can load all the elements of a page such as images, videos and text. It affects how much revenue your website generates, which is directly related to the website’s ranking on search engine results pages (SERPs).
Having your web content go viral can bring in a ton of attention for your brand, but you don’t need to have that type of success to have a major impact. Any content that people share is highly beneficial. It’s far more likely that their connections on social media will interact with that content than if they come across it in any other fashion. The personal endorsement from someone whom they know makes all the difference in the world.
The pandemic closed businesses and kept people home in many parts of the United States last year, and online shopping saw a huge and predictable boom as a result. While many companies floundered, places like Amazon had to hire more drivers and workers to make all of their deliveries on time.
When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it’s a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely.
One issue with social media marketing is that people often find their return on investment (ROI) harder to measure than they’d like. Sure, if someone clicks through an ad and makes a purchase, you know it works.
Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or conversions, you want to uphold your brand and you want to answer customers’ questions and provide them with the information that they need.
Predictive text is what Google uses to guess what you’re going to search for, often starting from the time you type in the very first letter. An “F” may give you the auto-fill option for Facebook, for instance, while a “W” may offer suggestions like “weather” or “Wal-Mart.”
Many people think of the internet as something that will always be there. Yes, specific websites may crash or go down from time to time, and it can be frustrating, but the internet as a whole is considered stable. Until Tuesday. That’s when a relatively small error led to a major crash taking a huge portion of the internet offline.
You have a comprehensive site with dozens of landing pages, scores of main pages and category pages, and hundreds of weekly blog posts aimed at increasing traffic and SEO.