Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It’s changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon’s Alexa, it seems like everyone in the tech industry wants to have their own voice assistant.
In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities.
Have you ever felt like it was too hard to really run Google searches based on the date? A lot of your automatic results come up with the most recent articles. That’s fine if you’re looking for breaking news or something else of that nature, but what if you’re doing research and you need something older?
In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.
Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on the sidebar and limited the amount of news they put in front of users. Now, founder Mark Zuckerberg appears to be thinking about changing course and adding news into the equation again.
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?
Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy.
You listen to a great podcast at work, but it’s on someone else’s phone. It really sticks with you, and you want to tell other people about it later. The only problem is that you have no idea how to find it. You don’t know the name of the host, the show or the episode. You do not know when it was recorded or when it aired.
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
You use Facebook to talk to customers and clients. It’s an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project.
In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.
An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we’ve discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search.
Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social