Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any other type of content that’s meant to attract or appeal to a wide audience.
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends
Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site.
When trying to market a website, app, or any other internet entity, marketers’ go-to strategies most often involve using 3rd party platforms to try getting more traffic.
When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?
With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind.
Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year – thought to have been caused by what is perhaps its most infamous user – would kickstart an upward trend throughout the year.