Dwindling Shares and Backlinks: What Can Content Marketers Do?
Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
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One Simple Way to Start Boosting Your Email Engagement Right Now
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.
8 Ways Content Marketers Can Adapt to Facebook’s Algorithm Change
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
Top 7 Reasons to Outsource Your Content Creation
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
How to Improve Content Readability: Grammar, Design and Testing
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any other type of content that’s meant to attract or appeal to a wide audience.
Google’s ‘Speed Update’ Makes Mobile Page Speed a Ranking Factor
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
6 Great Ways to Promote Content in 2018
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends
Google Officially Extends Snippet Length
Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site.
4 Ways to Increase Direct Website Visits
When trying to market a website, app, or any other internet entity, marketers’ go-to strategies most often involve using 3rd party platforms to try getting more traffic.
Study: Effective Blog Posts are Longer, More Media-Rich than Ever
When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?
AdWords Users – It’s Time to Implement AMP on Your Landing Pages
With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.
Which Types of Content Actually Get Conversions?
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind.