Facebook Ads Thriving Despite Skepticism
Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies…
Read more
Beyond Clicks: Facebook Develops Conversion Lift Measurement For Ads
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or…
Over Half of Internet Users Now Visit More Than One Social Media Site
A Pew Research report published last week has outlined some of the major trends in social media use…
Facebook Popularity Continues to Decline Among Teens
If your business considers 13- to 17-year-olds its target audience, chances are good that you’re already using social…
Google, Yahoo, Facebook and Bing Reveal Top Searches of 2014
Year-end lists of the top searches provide a snapshot of what people look for on the internet and…
Forrester Research Recommends Ditching Facebook Marketing Completely
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
“Facebook at Work” Faces Uphill Battle
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies…
Is Facebook Advertising Worthless?
Last month, content marketing powerhouse Copyblogger announced that it would be deleting its Facebook page. This