Email Marketing Will Be Important in 2015, But the Tools May Change
The online marketing landscape in 2015 will look very different than it did even three or four years…
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Bing Outlines How Content Quality Affects Rankings
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only…
Video Content Will Be a Must in 2015
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out…
Forrester Research Recommends Ditching Facebook Marketing Completely
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Evergreen vs. Viral Content: Which Is More Effective For Your Brand?
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to…
White Papers Aren’t Dead, But How Are They Different From eBooks?
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was…
Skyscraper Content: Invest Some Time In Being the Best
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe…
A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years:…