White Papers Aren’t Dead, But How Are They Different From eBooks?
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was…
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Skyscraper Content: Invest Some Time In Being the Best
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe…
A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years:…
Where’s the Debate Over Reddit’s Inclusion In Google News?
Forget everything you know about Google for a second and just ask yourself this: what is Google’s core…
Thin Content: What It Is and What to Do About It
Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm…
Annoying But Effective: 4 Lessons From Upworthy’s “Curiosity Gap”
Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the…
11 Tips for Creating Authoritative Content in a Post-Authorship World
Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all…
The One Shocking Way Facebook is Stopping Click-Bait Will Make You Cry
Ok, you definitely won’t cry – in fact, you might even rejoice. In a blog post published by…