Bing Ads Receives AI-Fueled Overhaul and Is Reborn as Microsoft Advertising
In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online…
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Leveraging Social Media for Business Success
When you consider the business side of social media, a lot of emphasis still falls on the traditional model…
Crafting a Reliable Content Development Strategy for Your Startup
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new…
Google to Start Transcribing Podcasts
You listen to a great podcast at work, but it’s on someone else’s phone. It really sticks with…
How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
Wayback Machine to Archive Google+ Content Prior to Service’s Termination
In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad…
Your Online Marketing Should Include Video Content
An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the…
Sync with Twitter’s Marketing Calendar to Keep Your SMB on Track in 2019
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and…