Can You Forget About SEO and Still Expect It to Work?

When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it’s a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely. It’s like creating a software patch. Your lack of SEO is the problem and you need to fix that problem. Once you do, you can just forget about it and expect people to keep finding your newly-upgraded site.

But is this actually how it works? Are you going to get the results that you’re after if you do this?

SEO Is Not a One-Time Job

The truth is that SEO is absolutely not a one-time project and it’s not something you can set and forget. As written by SEO experts in Forbes, it’s fairly common for companies to think of this as a one-time job “where someone optimizes a website, and then it’s considered finished.” But that is not how it works and you should be wary of anyone who says otherwise. That type of work may give you a small initial boost, but it is not going to create long-term traffic and you’re not going to get the results you’re after.

There are a few reasons for this, one of which is that search engines do value fresh content. When new content comes up on your site on a regular basis, your site is clearly active and engaging. This can help it rank higher and it shows that you’re constantly giving value to your readers. That’s what search engines want, and they’ll reward you for it.

Secondly, adding consistent content means you can get a wider variety of keywords without stuffing them all onto the same pages. You do not want your content to look like you’re just spamming keywords with no thought to readability. Keywords help, but only when used properly.

Finally, your SEO content that you optimized could become outdated if you never add to it. Google and other engines are always updating the algorithms. New types of technology are coming onto the market. The way people use search terms is changing. If your SEO is old, it’s not going to be effective — and it gets old very quickly.

Creating a Plan for Success

If you want an SEO campaign that works, you need a company that can give you the consistent, high-quality content you need to get results. Please give us a call here at Content Customs, and we would be glad to help you set up an ideal plan.