Why active voice works best in a call to action
Active voice works best in many types of writing. It is punchy and to the point. It reads well for the audience. Active voice promotes short sentences that are easier to digest.
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Potential red flags in a website analysis
Here at Content Customs, we offer a wide range of services to help you get the most out of your website. One of these services is a website analysis, where we can go over your existing site and identify ways to help you improve. This is often the first step toward determining which services would be best for you, with options like content creation, search engine optimization, email marketing, social media marketing and much more.
Do follow-up emails work?
Yes, follow-up emails work, and they can be a viable part of your email marketing strategy. Often, you can increase your response rates and have more meaningful interactions with customers if you follow up after the initial email.
What are the ‘signposts’ in your online content?
You are likely well aware that many readers scan content. When they navigate to your page, they do not just start reading from the beginning and continue through to the end. Even if you have written valuable content that contains a lot of useful information, they are likely going to scan first.
Social media marketing: Engage with your audience
When it comes to social media marketing, there are many tactics you can use to get more out of your social media profiles. You can track your analytics and determine what content works. You need to learn how to understand your target audience and craft content specifically for them. You need to know exactly which social media platforms have the most effect for your brand. You need to keep up with changing social media preferences among your user base as new apps and platforms become available.
4 reasons why subheaders matter
When writing online content, it is very important to consider your subheaders. These are often formatted as H2s, meaning that the header is slightly smaller than your main header, set as an H1. Some writers will start with their subheaders to help define their framework, while others will put them in organically as the text develops.