Mozilla’s Firefox browser definitely doesn’t have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind Internet Explorer in U.S. desktop and mobile usage combined until around the end of 2011.
The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite a bit higher. There’s no question that search marketers will need to focus mainly on Google in the near future.
Last month, content marketing powerhouse Copyblogger announced that it would be deleting its Facebook page. This
YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.
