Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance.
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?
Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they’ve been working ever since to expand and offer it to even more people. To that end, news recently broke that they’re going to be adding two more core languages: Polish and Arabic.
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
