The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign’s return on investment.
The lack of organic reach on Facebook has been a thorn in the side of many content creators and content marketers over the past year. The percentage of people who organically see posts from brands in their News Feeds – even from brands they Like – is so low that companies have been essentially forced into paying to boost their posts or promote their page.
It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising, as interest in print media and television news programs have been dwindling for decades. So, if you’re trying to attract young people to your website using content, are you forced to find a way to make a “boring” niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily – according to a new survey, news content is actually more popular with millenials than previously thought.
According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.
It’s commonly accepted that Google+ is nowhere near as successful a social network as Facebook or Twitter, despite having respectable user numbers. At the same time, Content Customs often argues that Google+ is a worthwhile platform for businesses; not only to gain exposure in a fashion similar to being on other social networks, but also for SEO advantages.
Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information.
