We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from “how-to” home improvement articles to pre-WebMD health advice.
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
