Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
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Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Google: Mobile Product Research Consistently Leads to Purchases
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
Snapchat Now Most Popular Social Network for Teens
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Google Removes Right Sidebar Ads: The Effects on SEM
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results.