The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others’ flagship markets seems to be increasing as of late. For example, Google launched Google+ after the success of Facebook, Microsoft launched Bing to directly compete with Google, Facebook launched Graph Search to get into the search game, and there’s evidence that Apple could be doing the same.
One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its ability to keep most of its offerings within its own sandbox. Despite Bing powering the latest version of the Spotlight search feature, Apple has done an excellent job of separating themselves from other big names in technology.
