You’re a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole’ fashioned words (and a few pictures, just to keep with the times).
Online copywriters need to keep two distinct but interrelated goals in mind at all times when writing content: convincing the search engines to rank their content highly in their search results (preferably on the first page), and convincing their visitors to actually read the entire piece of content and once complete, act upon it.
Most bloggers monetize their blogs in the same way – placing ads throughout their site. While high-traffic blogs can easily generate a sustainable income with nothing more than a Google AdSense campaign, many bloggers find this to be a difficult approach.
According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just 9% of users comment on occasion, while 1% of users comment frequently.
In less than a year, YouTuber Dai Ling Ping has started a YouTube channel and gained over 25,000 subscribers strictly as a one-man operation. Now, he’s raking in advertizing revenue and is poised to grow his unique brand even further in 2012.
If there’s any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of content writer, grapple with on a daily basis, it has to be this: “Exactly how long should this article be?”
