When you’re looking for advice on how to write content that is engaging for a reader, you’ll often see that it’s wise to use subheadings. These stand out from the block of text, as they are often formatted as an H2 or an H3. From an aesthetic standpoint, this can often make the website look much better, and a lack of subheaders will feel like an intimidating wall of text to the reader. Subheads make it a bit easier to digest and make it look like you put more thought and care into your content.