Only Half of Searches Lead to Clicks
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step.
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step.
A new documentary called “The Social Dilemma” has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies like Facebook and Google.
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around Amazon. But it has also changed the way people shop locally. Instead of going to stores or restaurants to browse and make purchases, people have started looking for what they want online.
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said, if you’re an HVAC contractor or if you own an HVAC business, you also need to have good marketing. Customers won’t just be coming to your doorstep, begging for your services.