Is the Riskiness of Link Building Too High? Experts Are Divided
John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters
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Annoying But Effective: 4 Lessons From Upworthy’s “Curiosity Gap”
Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed – arguably the originators and largest proponents of click-bait and it’s maligned headlines.
Twitter’s Buy Button Being Tested, Similarities with Facebook Continue
According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network’s e-commerce influence. Known simply as the “buy” button, the feature will allow users to purchase products directly from a Tweet.
11 Tips for Creating Authoritative Content in a Post-Authorship World
Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the “rel=author” markups signifying authorship will not incur penalties – they’ll just be ignored.