There are certainly ways that web design tactics change over time. This often just has to do with technology. Modern web design for mobile devices often has pages optimized for scrolling, for example, focusing on how the layout works on a smaller screen.
Creating a branded website is not a “set it and forget it” process. A site needs constant attention and periodic updates, often referred to as a site refresh, to stay relevant. For instance, many people recommend redesigning an entire site every two to three years. It may also be wise to refresh the content on that site even more frequently, such as every three to six months.
Blogging can be an effective way to do search engine optimization. It is also a great way to get relevant information in front of your audience. Blog posts are fairly versatile. They help you with keywords, they can be shared on social media, they can answer questions that your audience already has and much more.
Answer engine optimization and search engine optimization are related, but operate differently. The overall goal of SEO for decades has been leading the user to a specific website. The user types in a keyword or a keyword phrase. They are provided with relevant links that they can click as they seek to learn more.
