We often say things like “the internet changed the world” and yet still think about a world where we have to sit down at a computer and open up a browser to use it. To some degree, smartphones have changed this, but not entirely.
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they’re far more important than that.
Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This is important since workers at Alphabet have recently decided to unionize, and this could have an impact on how Google runs its own operations moving forward.
Not all online audiences have the same reading level, nor should you expect them to. This is why it’s so important to understand not just the goals you have for your content, but for whom that content is being written.
