When choosing keywords to optimize for, you need to first consider how people are going to find your site and what they’re going to expect. If you were looking for a similar site, what words and phrases would you use? You can also check keyword rankings, search density and search volume.
Quality scores have been debated for years, as people wondered if Google checked the overall quality of a site, using that information in search rankings. This does happen, but quality scores are not just used for websites and rankings. They can also be applied to Pay Per Click Ads.
One of the first things that you should do when considering your content strategy is to determine what audience you want to reach. This is a unique factor for all businesses. Some companies market directly to consumers, others need to connect with retailers and still others are interested in reaching other business owners — just to name a few examples.
One of the major benefits of the internet is that it allows you to find a niche market anywhere. In the past, someone who lived in a small town may not have been able to make a living selling art, for instance, because the town just didn’t have enough people to support it. But that same artist can easily make online sales, as long as they can find their target audience.
