Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.
It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of humor while learning about important or otherwise “dry” topics. It’s no different with content intended to drive sales.
