We offer a wide variety of services here at Content Customs, from website development to social media marketing to email marketing and ad campaigns. We help your company seek greater success by improving your online presence, and that looks a bit different from one client to the next.
Search engine optimization (SEO) is the process of using keywords in your content that will direct organic web traffic to your site. If you run a musical instrument distribution company, for example, you want to rank first whenever someone searches for places to buy a new guitar or a new piano.
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get the target audience to make a decision. You can feed on people’s fear of missing out – FOMO – and you can make them feel as if they have to act quickly. They need to take advantage of the situation or make an impulsive decision. This can be beneficial to advertisers because people are more likely to make purchases if they’re acting emotionally and impulsively, so it can increase conversion rates.
Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is creating some serious legal challenges for Google and its parent company, Alphabet, as Judge Amit Mehta recently ruled in U.S. District Court that Alphabet is a monopoly. This means that the case is going to move forward into the discovery phase. Google will likely have to eliminate or significantly alter some of its previous deals to avoid these allegations, and these potential changes are being considered at this time.
